…and you only receive your Adsense check every 3 months
I intended to write this post for bloggers who blog for money. If you are not blogging for money, i.e. blogging to fill up your leisure time with something useful and share your life story with others, then this post will most probably not be relevant to you.
For my regular Kinabalu Blog readers who are not bloggers, this writing may not make sense to you. You may read it as an additional information, in case you decided to blog later in life.
I have few friends who has been blogging as long as I am and asked me, what did I do differently from ‘ordinary’ bloggers to reach this far, in terms of readership, mailing list and of course, earnings. I did not reply to him directly, as I think it is good if I write a full blog post about it so that other bloggers can benefit from what I have gone through.
1. You are not blogging with the right mindset
You put money as the main drive for your blogging quest. When money is the main drive for your blog, you may get disappointed. Money in blogging does not comes that fast and easy. Most bloggers will dump blogging several months after they did not see the amount of money that they’ve expected.
Blog with passion on the things that you love. Money will usually comes as a secondary gratification.
2. You rely your livelihood of blogging in paid post
I have to admit to you that I regretted myself joining a paid post program a year ago. The feelings came after Google decided to penalize blogs which produce paid post, when Google found it hard to give credit for bloggers who blog for money. I felt really down when I saw my website’s and blog’s PR went down to big fat zero (until now). It hurts me a lot at the beginning, but not anymore nowadays. I learned my lesson the hard way.
When you are doing a paid post to earn money, you rely on the blogger-advertiser network to provide you with the opportunity to write a post for their advertisers. It was a good monetization program initially both for bloggers and advertisers, but when Google decided to penalize paid bloggers, less and less opportunity are available from the advertisers. With a huge pool of bloggers out there, getting an opportunity to write for them gets more difficult.
3. You are a reporter-blogger
Most blogs around the blogosphere are reporters (i.e. they just do report). While being a reporter is good only if you do it very regularly and specifically for your niche, most of reporter-blogger are just ‘echoing’ what other bloggers have said. Doing this will not add any value to your blog, as readers can usually get the same stories, updates and reports from other more trusted and established resources around the net.
Be an expert-blogger (i.e. you are the expert in your own niche and domain). “mount kinabalu“ is my keyword and I work extra hard to blog almost anything about the majestic mountain of Borneo. When you are an expert in your niche, you will have almost all the information about your niche in your blog. It gives Google no reason to omit you from their search engine result page as most of the search about your niche will end up in one of your blog post.
4. You treat blogging as a hobby, not a business model
Blogging as a hobby is not actually a bad thing, provided that you do it properly and professionally. I have a friend who has a hobby of playing video games and earn a decent income from blogging on his specific niche of video games. But if you take blogging as your main hobby without any specific niche tagged in, you will not be able to bait Google to come and index your blog, as Google could not find a specific keyword to relate to your blog.
When Google does not see your blog, your blog do not exist. When your blog do not exist, no traffic will be sent to you. When you have no traffic, nobody sees your ads or for affiliate bloggers, nobody will read what you have to say about any of your product that you are promoting. You may want to streamline you blogging hobby as a business to boost your credibility and of course, profits.
5. You have a very little content, but huge amount of advertisement
You only write less than 50 words per post, and most of your less-than-50-words post are about how your day sucks or how your boss pisses you off the day before. I don’t think it will be an interesting content to other people (even your mother), and this kind of post will surely not get properly indexed by Googlebot.
Worse still, you have a very huge advertisement banner across your blog header and hoping somebody will click on it, when in reality, nobody comes to your blog to read your ramblings. Write more meaty contents. Google loves it.
6. You do not have much traffic from search engines
Search engine traffic is the best for Adsense ads. Period.
If you have traffic from your friends, other bloggers and family members, you will not earn much from Adsense. This is because, most of traffic that comes NOT from search engines comes regularly and used to seeing the ads. They won’t be clicking away your ads, especially other bloggers who will know that you will earn money if they click your ads. Search engine traffics, especially first timer who arrive on your blogs are the best visitors who could increase your Adsense income.
7. You are not optimizing your keywords
Try punching ‘mount kinabalu‘ in any search engine. You will surely get my website pages and blog mostly on the first page of their result page. Optimizing keywords need you to target a very specific niche, where your blog need to have a very high keyword density in your blog posts. I know it is difficult for you to find a suitable keyword and a specific niche when you have been blogging for years, but unless you do something to change it, you will still be where you are years from now.
“Define stupidity: Doing the same things over and over again and expecting a different result”
8. You are blogging about your personal life
Only if you are a well known person (like a superstar or a politician), your life story will not be so interesting to others except your friends and families. While getting in touch with close friends and acquaintances gives you personal satisfaction, it is not the best way to earn money from blogging.
9. You are not diversifying your income sources
Don’t put all your eggs in one basket. While putting advertisement in your blog is one of the way to earn money from blogging, there are no rules that avoids you from getting offline to diversify your income. Offer offline services. In our Sabahan bloggers context like for example, we have the opportunity to earn a small slice of the annual RM2 billion receipt in tourism industry.
Year 2006 was unquestionably a better year than 2005 for Tourism Industry in Sabah. Sabah welcomed 2,091,658 visitors’ arrival in 2006, posting a 14.4 percent increase over 2005. This translates into a tourism receipt of RM 2.875 billion for Sabah. –Quoted from Sabah Tourism’s website
Write ebooks. Teach people what you know. Write books if you are brave enough. Do join venture with other bloggers / service providers that you know which can benefit you and your visitors. Find a win-win situation with other people.
10. You are relying too much from our own bloggers-advertisers network to pay you that 4-fig income
Belief me. They won’t be able to do that. Comparing with Adsense, they do not have the scale just yet to get the ball rolling. Bloggers are increasing by numbers each days in Malaysia, but I don’t think their advertisers database expand as fast as the bloggers are. When this happened, your earnings are actually ‘diluted’ – as more small portion of the money must be divided to you and other bloggers as well.
However, if you don’t mind getting free movie tickets and some freebies once in a while, then do support them.
Why am I writing this post?
To be honest, I am actually showing you the correct way of blogging for money, in which, will bring a new hope to your blog – to treat blogging as a business. If you have been blogging and:
- Stuck at where you are now, in terms of earnings, readership and followers
- Wonder how can you get to the next stage of blogging platform
- Wonder why those A-list bloggers earn that fat amount of money each month
- Has been blogging for the past donkey years, and want to learn more on how to improvise your blog
- Wonder if you could make blogging as a carrier
- Find ways to increase your existing income
Then joining Blogmastermind is the best decision that you will ever make in your blogging carrier. I am not saying this to you as an affiliate blogger, but as a friend who has experienced the program myself. I have joined Yaro’s Blogmastermind program as a student last year when he first opened the program to bloggers.
Yeah, I was as skeptical as you when I first got the invitation to join from Yaro. At that time, I don’t think spending my hard earned dollar in my Paypal every month for 6 months is a good idea, as I have been doing quite good with the website. But I joined him anyway because I want to learn to blog correctly.
The best thing about Yaro’s Blogmastermind program is: He is giving you a FREE 50 pages Blog Profits Blueprint for you to read BEFORE you make any decision to join the program. Just download it and print it out to 4-page-per-piece of A4 paper. You will save a lot of trees by doing that.
Then make a cup of your favorite drink and read it quietly at your veranda. Even if you decided not to Join Blogmastermind after reading the blueprint, it has enough information to transform you to be a more knowledgeable blogger around the net. It’s the best investment that I have ever made in my blogging carrier.
To your blogging carrier,