Tag Archives: blog profits blueprint

Reporter vs Expert – Why Most Bloggers Are Stuck Reporting

This is my third post on how to be a better blogger and earn a decent income from it. You may found the previous two post are as useful as this:

  1. 10 reasons why your blog never break that two figure income…
  2. You don’t have to watch this FREE blog teaching video…

There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I’ll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something – experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts – there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Don’t Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a “guru” (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry – the Internet marketing industry – not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche – Internet marketing – and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things – email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it – making money as a subject is one of the most compelling) – your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion – your stories – and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of…well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from “scratch”, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

To get more information about Blog Mastermind click this link:

www.BlogMastermind.com

To your blogging carrier,
Ruhaizad

You don’t have to watch this FREE blog teaching video…

…if you are satisfied with the money that you earned from your blog

This is my second part of how you could be a better blogger. If you have not read yesterday’s post, you may want to check it out before you proceed to watch this video. It will give you a better idea on what am I talking about.

I don’t know about you, but I am sick of bloggers who show me their check statements screenshot, Adsense and Paypal account figures. Although it is one of the way to show me the proof that they are making money blogging, I don’t think it will give any benefits to me, unless they want to share with me how to do things correctly and get the same result.

Yaro did the other way round. He teaches me the step-by-step route that he took to get to 6-figure income, without him bragging away with all the screenshots of his earnings. With that he gained respect from me, in which I think would be the best person to show me the correct way of blogging for money.

The video that he made is also NOT just a cheap advertorial video captioning the benefits of his program with tons of rubbish screenshots. He actually TEACHES us how to blog for profits in less than 35 minutes!!! You really have to see it to belief it yourself.

Why do you really need to pay attention to his teaching this time:

  • You want to learn how to make money from blogging the smart way
  • You want to know how to use a blog as the only Web2.0 marketing tool you ever need
  • You want to work less and earn more (most bloggers work way too hard!)
  • You want to know how to use blogs for a STABLE six-figure income stream

I was really surprised when he still could give me more content and information (that I think I know) in that half an-hour video. The most important phrase that I learned from the video is Page View Slave. In one moment or another, I do feel that he is talking about me.

I also know some of us bloggers promotes affiliate products, post after post. At the end of the month, our blog will be full of products that we are promoting, but really failed to make even a single sale. Yaro explained why this never ending splashing affiliate products throughout your blog will not make you rich.

These are some of the screenshot of his teaching:

So what are you waiting for? Just spend half an hour of your surfing time to watch the free video. You may want to thank me later. Here is the video.

Oh, I saw that Yaro has upgraded the program to include new video presentations into the teachings. When I was with his program last year, it was only PDF and MP3 podcast files. You are really lucky if you decided to join him this year. If you missed this, you may want to wait for another year for his next enrollment.
Click here to download the Blog Profits Blueprint

To your blogging carrier,
Ruhaizad

10 reasons why your blog never break that two figure income…

…and you only receive your Adsense check every 3 months

I intended to write this post for bloggers who blog for money. If you are not blogging for money, i.e. blogging to fill up your leisure time with something useful and share your life story with others, then this post will most probably not be relevant to you.

For my regular Kinabalu Blog readers who are not bloggers, this writing may not make sense to you. You may read it as an additional information, in case you decided to blog later in life.

I have few friends who has been blogging as long as I am and asked me, what did I do differently from ‘ordinary’ bloggers to reach this far, in terms of readership, mailing list and of course, earnings. I did not reply to him directly, as I think it is good if I write a full blog post about it so that other bloggers can benefit from what I have gone through.

1. You are not blogging with the right mindset
You put money as the main drive for your blogging quest. When money is the main drive for your blog, you may get disappointed. Money in blogging does not comes that fast and easy. Most bloggers will dump blogging several months after they did not see the amount of money that they’ve expected.

Blog with passion on the things that you love. Money will usually comes as a secondary gratification.

2. You rely your livelihood of blogging in paid post
I have to admit to you that I regretted myself joining a paid post program a year ago. The feelings came after Google decided to penalize blogs which produce paid post, when Google found it hard to give credit for bloggers who blog for money. I felt really down when I saw my website’s and blog’s PR went down to big fat zero (until now). It hurts me a lot at the beginning, but not anymore nowadays. I learned my lesson the hard way.

When you are doing a paid post to earn money, you rely on the blogger-advertiser network to provide you with the opportunity to write a post for their advertisers. It was a good monetization program initially both for bloggers and advertisers, but when Google decided to penalize paid bloggers, less and less opportunity are available from the advertisers. With a huge pool of bloggers out there, getting an opportunity to write for them gets more difficult.

3. You are a reporter-blogger
Most blogs around the blogosphere are reporters (i.e. they just do report). While being a reporter is good only if you do it very regularly and specifically for your niche, most of reporter-blogger are just ‘echoing’ what other bloggers have said. Doing this will not add any value to your blog, as readers can usually get the same stories, updates and reports from other more trusted and established resources around the net.

Be an expert-blogger (i.e. you are the expert in your own niche and domain). mount kinabalu is my keyword and I work extra hard to blog almost anything about the majestic mountain of Borneo. When you are an expert in your niche, you will have almost all the information about your niche in your blog. It gives Google no reason to omit you from their search engine result page as most of the search about your niche will end up in one of your blog post.

4. You treat blogging as a hobby, not a business model
Blogging as a hobby is not actually a bad thing, provided that you do it properly and professionally. I have a friend who has a hobby of playing video games and earn a decent income from blogging on his specific niche of video games. But if you take blogging as your main hobby without any specific niche tagged in, you will not be able to bait Google to come and index your blog, as Google could not find a specific keyword to relate to your blog.

When Google does not see your blog, your blog do not exist. When your blog do not exist, no traffic will be sent to you. When you have no traffic, nobody sees your ads or for affiliate bloggers, nobody will read what you have to say about any of your product that you are promoting. You may want to streamline you blogging hobby as a business to boost your credibility and of course, profits.

5. You have a very little content, but huge amount of advertisement
You only write less than 50 words per post, and most of your less-than-50-words post are about how your day sucks or how your boss pisses you off the day before. I don’t think it will be an interesting content to other people (even your mother), and this kind of post will surely not get properly indexed by Googlebot.

Worse still, you have a very huge advertisement banner across your blog header and hoping somebody will click on it, when in reality, nobody comes to your blog to read your ramblings. Write more meaty contents. Google loves it.

6. You do not have much traffic from search engines

Search engine traffic is the best for Adsense ads. Period.

If you have traffic from your friends, other bloggers and family members, you will not earn much from Adsense. This is because, most of traffic that comes NOT from search engines comes regularly and used to seeing the ads. They won’t be clicking away your ads, especially other bloggers who will know that you will earn money if they click your ads. Search engine traffics, especially first timer who arrive on your blogs are the best visitors who could increase your Adsense income.

7. You are not optimizing your keywords
Try punching ‘mount kinabalu‘ in any search engine. You will surely get my website pages and blog mostly on the first page of their result page. Optimizing keywords need you to target a very specific niche, where your blog need to have a very high keyword density in your blog posts. I know it is difficult for you to find a suitable keyword and a specific niche when you have been blogging for years, but unless you do something to change it, you will still be where you are years from now.

“Define stupidity: Doing the same things over and over again and expecting a different result”

8. You are blogging about your personal life
Only if you are a well known person (like a superstar or a politician), your life story will not be so interesting to others except your friends and families. While getting in touch with close friends and acquaintances gives you personal satisfaction, it is not the best way to earn money from blogging.

9. You are not diversifying your income sources
Don’t put all your eggs in one basket. While putting advertisement in your blog is one of the way to earn money from blogging, there are no rules that avoids you from getting offline to diversify your income. Offer offline services. In our Sabahan bloggers context like for example, we have the opportunity to earn a small slice of the annual RM2 billion receipt in tourism industry.

Year 2006 was unquestionably a better year than 2005 for Tourism Industry in Sabah. Sabah welcomed 2,091,658 visitors’ arrival in 2006, posting a 14.4 percent increase over 2005. This translates into a tourism receipt of RM 2.875 billion for Sabah.Quoted from Sabah Tourism’s website

Write ebooks. Teach people what you know. Write books if you are brave enough. Do join venture with other bloggers / service providers that you know which can benefit you and your visitors. Find a win-win situation with other people.

10. You are relying too much from our own bloggers-advertisers network to pay you that 4-fig income
Belief me. They won’t be able to do that. Comparing with Adsense, they do not have the scale just yet to get the ball rolling. Bloggers are increasing by numbers each days in Malaysia, but I don’t think their advertisers database expand as fast as the bloggers are. When this happened, your earnings are actually ‘diluted’ – as more small portion of the money must be divided to you and other bloggers as well.

However, if you don’t mind getting free movie tickets and some freebies once in a while, then do support them.

Why am I writing this post?

To be honest, I am actually showing you the correct way of blogging for money, in which, will bring a new hope to your blog – to treat blogging as a business. If you have been blogging and:

  • Stuck at where you are now, in terms of earnings, readership and followers
  • Wonder how can you get to the next stage of blogging platform
  • Wonder why those A-list bloggers earn that fat amount of money each month
  • Has been blogging for the past donkey years, and want to learn more on how to improvise your blog
  • Wonder if you could make blogging as a carrier
  • Find ways to increase your existing income

Then joining Blogmastermind is the best decision that you will ever make in your blogging carrier. I am not saying this to you as an affiliate blogger, but as a friend who has experienced the program myself. I have joined Yaro’s Blogmastermind program as a student last year when he first opened the program to bloggers.

Yeah, I was as skeptical as you when I first got the invitation to join from Yaro. At that time, I don’t think spending my hard earned dollar in my Paypal every month for 6 months is a good idea, as I have been doing quite good with the website.  But I joined him anyway because I want to learn to blog correctly.

The best thing about Yaro’s Blogmastermind program is: He is giving you a FREE 50 pages Blog Profits Blueprint for you to read BEFORE you make any decision to join the program. Just download it and print it out to 4-page-per-piece of A4 paper. You will save a lot of trees by doing that.

Then make a cup of your favorite drink and read it quietly at your veranda. Even if you decided not to Join Blogmastermind after reading the blueprint, it has enough information to transform you to be a more knowledgeable blogger around the net. It’s the best investment that I have ever made in my blogging carrier.
Click here to get The Blog Profits Blueprint

To your blogging carrier,
Ruhaizad